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The identity design for this group aims to revive traditional hindu celebration rituals, drawing inspiration from extensive research on traditional songs, Kolam styles, and draperies, which embody beauty and add to the spirit of the celebrations. Their design reflects a renewed appreciation for these honoured rituals.
Varna
Client : Ashwini Katgeri & Shubha Deshpande
Identity
The logo's form, written in Kannada, draws inspiration from the delicate folds of flower petals. The color palette, inspired by haldi kumkum, incorporates the beautiful combination of yellow and red, complemented by earthy brown tones that reflect the essence of Indian aesthetics. The design, in a finger-written style, puts together the common cultural elements, imbuing the logo with authenticity and relatability across various Hindu cultures in India.
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