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Mobile application design as a social experiment to create an ability to express memories and bring a personality onto a map, hoping to connect people with wit.
Tromke
Client : Tromke India Pvt. Ltd
Digital
"While wayfinding maps are useful for finding places, what truly makes a place special are the memories we associate with it. With Tromke, users could mark and comment on their memories at specific spots using what we call 'Emotimaps.' We came up with this term during our brainstorming.
Emotimaps allow anyone to note things like 'I used to play here all the time,' 'I met a nice person,' 'I witnessed an incident here,' 'the road is blocked,' or 'it's a beautiful morning here.' By collecting these memory markers from everyone, we hoped to better understand the emotional connections people have with places."
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