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Crafting a comprehensive brand presence, both digital and physical, for Springboard—a US-based online learning experience platform—introducing its Data Science program to the Indian market, with a specific emphasis on online mentor-led learning.
Springboard
Client : Sliderule Labs India Pvt. Ltd
Digital
Online mentor led learning & career tracks are new in the Indian market. It was important to bring out information focusing on the qualities of mentor-led learning to a larger audience to have more informed enrolment into the springboard program.
A focused communication strategy & tone with a branded Visual, Verbal and Video communication material was launched on various social media platforms and events that helped Springboard increase their enrollment & conversions into the program and educating the viewers about mentor-led learning.
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