"PuzzleDesh's design journey, centered on 'India through Play,' and the blended cultural storytelling and traditional painting styles across product, identity, and packaging. The product - a harmonious mix of cultural richness and engaging play, resonated notably with the elderly, fostering connections and encouraging quality time spent with loved ones.

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Transitioning to identity and packaging, the thematic vision thrived, shaping the brand's identity with distinct regional painting styles and an elephant-inspired transformation of the brand name. For the packaging, we drew from a vibrant palette inspired by traditional sarees, creating a visually immersive and delightful experience."