Avatar prioritized - effectively communicating its key tenets through its digital presence. The identity design revolved around a monogram combining the letters "A" and "V," representing scale and growth, rooted in Avatar's systematic, guided, and collective approach to scaling ventures. The brand colors - light blue for openness and trust, and dark blue for professionalism and maturity - harmonized with a base palette of white, grey, and ivory, creating a sophisticated and cohesive visual identity.