Alphadojo's focus was learners with substantial sales experience who seek to redefine themselves and project a contemporary image in the sales field. The goal was to reignite leadership, versatility, authority, and impactful influence, achieved through field-based learning and mentorship. The visual identity incorporated the alpha symbol (α) in place of the "A" in Alphadojo, symbolizing these qualities. The visual palette prominently features vibrant orange, harmoniously balanced with black and grey, resonating with this essence.